Future of Sales: Storyselling with AI Tools (SF)
About This Course
This 2-day programme teaches marketing and sales professionals to integrate generative AI tools into their storytelling and promotional strategies. Participants will develop practical skills in using ChatGPT, Claude, Gemini, Perplexity, and other AI platforms to create narrative-driven marketing content, conduct market analysis, and design integrated communication campaigns. The course addresses the growing industry demand for professionals who can leverage AI to enhance marketing effectiveness whilst maintaining authentic brand storytelling. By learning to transform traditional product messaging into compelling narratives and to automate content creation across multiple formats, participants will be better positioned for roles in digital marketing, content strategy, and sales enablement, where AI proficiency is increasingly valued. Designed for those with foundational to intermediate experience in sales or marketing, the course requires no prior AI expertise and provides hands-on practice with tools that are reshaping how organisations engage with customers and prospects.
Transform your marketing approach by mastering the art of storyselling with cutting-edge generative AI tools. This comprehensive 2-day course teaches you to leverage ChatGPT, Claude, Gemini, and Perplexity, alongside visual and video AI platforms, to create compelling narrative-driven campaigns that captivate audiences and drive results. You will learn to craft emotionally resonant brand stories, develop multi-format content across channels, and build integrated marketing communications strategies that blend creativity with data-driven insights.
What You'll Learn
LO1. Determine measurable marketing communication objectives by aligning specific goal types and performance metrics with organizational requirements.
LO2. Evaluate marketing communication models using SWOT analysis techniques to determine their alignment with organizational requirements.
LO3. Create compelling story-based promotional content using generative AI platforms
LO4. Evaluate and select appropriate marketing communication channels for AI-enhanced storyselling
LO5. Develop integrated marketing communication plans by selecting models that meet budget and performance requirements.
Entry Requirements
• Candidates should have a post-secondary education or equivalent qualification to take this course.
• Have at least 1 year of professional working experience.
• Candidates who do not meet the above requirements will be assessed on a case-to-case basis.