WSQ AI-Driven Business Intelligence: Smarter Reporting & Analytics
About This Course
This WSQ course equips business owners, managers, and professionals with practical skills to transform business reporting using Generative AI tools such as ChatGPT, Microsoft Copilot, and DeepSeek. Participants will learn to automate reporting workflows, generate real-time dashboards and summaries, and apply predictive analytics for data-driven decision-making.
The course covers foundational AI concepts, evaluation metrics, data visualisation techniques, and ethical principles including fairness, explainability, and responsible AI use. Through hands-on projects and real-world case studies, learners will design adaptive reporting systems tailored to business needs while addressing potential ethical risks. No prior AI experience is required, making this course accessible to those looking to enhance reporting efficiency and strategic insights with AI.
What You'll Learn
(2) Analyse evaluation metrics and performance indicators to assess the quality and reliability of AI-assisted KPI reporting, identify performance gaps, and suggest corrective actions.
(3) Develop dashboards that present AI-generated insights and evaluation signals by creating a pipeline to capture outputs, calculate evaluation indicators, and display visual reports.
(4) Establish success metrics for AI-assisted forecasting aligned with business objectives and risk tolerance, validate forecasts, and communicate their implications for decision-making.
(5) Validate data integrity for AI-assisted reporting through statistical checks, mitigation of bias risks arising from data quality issues, and documentation of explainability justifications.
(6) Analyse variations across customer and competitor segments to provide customised AI evaluation insights for stakeholder personas and improve planning effectiveness.
(7) Utilise ethical frameworks and governance controls to assess and justify the use of AI in business reporting and decision-making.
Entry Requirements
Prerequisites
• WPLN Level 4
• Minimum of GCE ‘O’ or equivalent; OR
• NITEC/Higher NITEC.