Product Talk That Sells
About This Course
This intermediate-level course equips retail professionals with the essential skills to deliver effective product advisory services that meet evolving customer needs. Learners will deepen their knowledge of product categories, trends, and competitor offerings while mastering techniques in consultation, cross-selling, and upselling. The course also focuses on building customer trust and enhancing product presentations in line with organisational standards. Aligned to industry needs, this training enhances learners’ confidence and marketability, supporting career progression in retail, beauty, and customer service roles.
What You'll Learn
Skills and Knowledge Covered:
• Identifying customer needs and building trust through product knowledge
• Recommending products based on market trends, customer profiles, and product categories
• Understanding different product styles, brands, and competitor offerings
• Providing in-depth product advice, including usage, storage, care, and maintenance
• Applying organisational procedures for ethical selling, cross-selling, and upselling
• Using effective communication techniques to conclude customer interactions positively
• Presenting products safely and confidently during demonstrations
• Seeking consent for follow-ups on promotions and new product launches
Entry Requirements
The minimum entry requirements are:
- At least 18 years old & above
- Academic: Secondary 3 (Grade 9) or equivalent or above
- Language: Proficiency in English
- English - Min. grade C6 (50% or higher); at least IELTS 4.5 or higher or a pass in GCE“N” Level English; or its equivalent