(SCTP Module) Ideation and Story Creation

About This Course

This module explores the full journey of story creation for creative content projects—from ideation to a complete story plan—emphasising both narrative and visual storytelling techniques. Participants will learn to craft compelling stories that resonate with their intended audience by combining human creativity with the power of Artificial Intelligence (AI).

Through hands-on activities, learners will use AI tools to support ideation, structure narratives, and critique their work. They will also explore how visual elements—such as imagery, layout, and design—can enhance storytelling impact and emotional engagement. While AI can assist in generating and refining both textual and visual content, the module underscores the importance of human insight in creating authentic, emotionally rich stories.

By the end of the module, participants will be equipped to develop integrated story plans that blend narrative and visual elements, using AI to augment their creative process without compromising originality or audience connection.