Promote Products and Services on Social Media
About This Course
This module looks at the process of assessing, strategising and planning for a social media strategy to promote your client’s business or product. It covers an introduction of social media, the digital landscape and how to assess it, types of social media platforms and their functions, content strategy development, amplifying content on paid media, consolidating a social media promotional plan, presenting social media proposals and reporting on product and service promotions.
What You'll Learn
- Understand consumer involvement in the digital landscape and social media
- Understand types of social media platforms and functions
- Develop a content strategy based on target audience information needs
- Use targeted paid media to amplify promotional content
- Consolidate a promotional plan focusing on social media
- Present a social media proposal to stakeholders and decision makers
- Propose a basic reporting framework to evaluate product and service promotions
Entry Requirements
Minimum Age: 18
Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
Applicants who do not meet the minimum requirements may still apply and will be considered based on:
- At least 1 year working experience in any industry; and/or
- Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course