AI-Powered Marketing Innovation (Mandarin)
Training Provider: SINGAPORE POLYTECHNIC
Course Reference: TGS-2026063344
S$288
Original: S$960
Save S$672
About This Course
This course equips Small and Medium-sized Enterprise (SME) owners with the skills to apply AI-powered insights for effective category positioning — understanding where to compete and how to win in consumers’ minds. Participants will learn to design data-informed and innovative marketing strategies that strengthen brand value, attract new customers, and enhance customer loyalty and competitiveness in the marketplace. This course is designed for participants proficient in Mandarin. It is conducted in Mandarin.
What You'll Learn
By the end of the course, participants will be able to:
1) Explain key marketing methodologies and the evolving logic behind consumer decision-making.
2) Assess their organisation’s current category stage
3) Formulate clear objectives for each growth phase.
4) Apply AI agents and analytical tools such as the Positioning Triangle, Feature, Advantages, Benefits, Evidence Model, and Questioning Framework
5) Evaluate new category opportunities from multiple perspectives.
1) Explain key marketing methodologies and the evolving logic behind consumer decision-making.
2) Assess their organisation’s current category stage
3) Formulate clear objectives for each growth phase.
4) Apply AI agents and analytical tools such as the Positioning Triangle, Feature, Advantages, Benefits, Evidence Model, and Questioning Framework
5) Evaluate new category opportunities from multiple perspectives.
Entry Requirements
Basic Chinese Proficiency, 3 years of working experience, Basic computer literacy
Course Details
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