(SCTP Module) Digital Marketing Practicum (Full-Time)
About This Course
This module provides learners with the opportunity to apply their knowledge and skills in real workplace environments. Learners in the full-time programme will undertake a workplace/work-based learning attachment with industry partners, where they gain practical, hands-on experience in managing digital commerce challenges. Those who are unable to be placed for workplace/work-based learning attachment, will do a capstone project., allowing them to demonstrate their competencies by solving authentic business problems. This applied learning approach ensures learners graduate with both practical exposure and a portfolio of work, enhancing their readiness for employment.
What You'll Learn
•Optimise E-commerce Operations through Gen-AI Solutions
•Leverage Data for Informed Decision-Making with Gen-AI Analytics
•Navigate Legal and Ethical Aspects in the Age of Gen-AI
•Apply Practical Knowledge with Gen-AI Integration
Entry Requirements
Minimum GCE ‘O’ Level with 3 passes including English and Mathematics, or NITEC, or Higher NITEC