(SCTP Module) Launching Effective Digital Marketing Strategies (Part-Time)
About This Course
This module provides learners with the essential skills to develop and launch effective digital marketing strategies across multiple platforms. Covering the fundamentals of digital marketing, learners will gain hands-on experience in SEO (keyword research, on-page, local, and technical optimisation), SEM with Google Ads and certification, and content creation enhanced by Generative AI. The module also explores social media, email, and omni-channel marketing, enabling learners to design and execute campaigns that maximise visibility, engagement, and conversion. By the end, learners will be equipped to manage end-to-end digital marketing campaigns that drive measurable business growth.
What You'll Learn
•Harness Digital Marketing Strategies Enhanced by Gen-AI
•Unlock the Power of Gen-AI in Digital Commerce
•Explore Emerging Trends in E-commerce Driven by Gen-AI
•Apply Practical Knowledge with Gen-AI Integration"
Entry Requirements
Minimum GCE ‘O’ Level with 3 passes including English and Mathematics, or NITEC, or Higher NITEC