Fundamentals of Generative AI for Digital Marketing
About This Course
This course provides a practical introduction to Digital Marketing with application of Generative AI tools, equipping learners with essential skills to leverage on digital marketing platforms and usage of AI to increase product communication and engagement with targeted messages. Designed for beginners and intermediate-level professionals, it addresses current industry needs for digital marketing with AI tools. Learners will gain competencies in applying digital marketing guidelines while leveraging on AI. With digital marketing on the rise, completing this course not only strengthens one’s understanding of marketing campaign management but also provides learners will best practices during its execution.
What You'll Learn
• Familiarity with key content types and communication tactics used across platforms.
• Insights into factors that affect campaign effectiveness, including platform-specific nuances, audience behaviour, and message relevance.
• Proficiency in implementing and managing marketing campaigns across digital platforms, ensuring alignment with timelines and brand messaging
• Hands-on experience with prompt engineering for content generation.
• Development of a full-fledged campaign plan using AI tools for planning, content generation, and performance tracking.
Entry Requirements
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 3.
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 3.
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 3.
• Learners to have minimum GCE ‘O’ level or ITE certificate education or equivalent.
• Learners should have at least 1 year’s working experience in any industry.
• Be able to operate a computer.