(SCTP) Diploma in Digital Marketing (Eligible for Full-Time TA)
About This Course
The Diploma in Digital Marketing is designed to equip participants with the strategic, technical, and applied competencies required to plan, execute, optimise, and evaluate integrated digital marketing campaigns in modern organisations.
The programme builds a strong foundation across core digital marketing disciplines, including digital storytelling, copywriting and content creation, social media marketing (Facebook, Instagram, and TikTok), search advertising (Google Ads), website and landing page optimisation, and content performance analytics.
Participants develop the ability to align marketing objectives with business goals, audience behaviour, and platform requirements to support effective multi‑channel execution.
As participants progress through the programme, they deepen their expertise in specialised and emerging areas such as video marketing, conversion rate optimisation, and Generative AI applications for digital marketing.
Hands‑on learning activities enable participants to apply AI tools to campaign planning, content generation, visual creation, channel selection, performance tracking, and ethical decision‑making. This equips participants to operate confidently and responsibly in an increasingly AI‑enabled digital marketing environment.
The programme emphasises applied learning and real‑world relevance through practical activities, platform simulations, and an industry‑aligned Capstone Project. Through the capstone, participants consolidate their skills by designing and presenting a complete digital marketing campaign, including campaign scoping, content development, paid advertising setup, social media campaign mock‑ups, and conversion optimisation evaluation.
Upon completion, participants will be capable of supporting and managing end‑to‑end digital marketing initiatives, demonstrating job‑ready competencies in campaign strategy, execution, optimisation, and performance analysis.
What You'll Learn
• Apply digital marketing fundamentals and align marketing strategies with business goals and customer journeys.
• Plan and execute integrated digital marketing campaigns across multiple channels, including content, social media, search, paid advertising, and websites.
• Create and optimise digital content using storytelling, copywriting, visual design, and video marketing techniques.
• Design and evaluate websites and landing pages using UX/UI and conversion optimisation principles.
• Analyse digital marketing performance using tools such as Google Analytics 4 and platform analytics to support data-driven decision-making.
• Plan and manage paid advertising campaigns on platforms such as Google, Meta, and TikTok.
• Apply Generative AI tools responsibly to improve productivity in campaign planning, content creation, and marketing analysis.
• Evaluate emerging digital marketing trends, technologies, and AI-enabled tools to enhance marketing strategies.
• Demonstrate effective communication, teamwork, and project management skills aligned with workplace expectations.
• Execute an end-to-end Capstone Project integrating digital marketing strategy, content, paid media, analytics, and optimisation techniques.
Entry Requirements
Academic Level Required:
Obtained at least a pass or Grade C6 at GCE O Level in at least 3 subjects OR • Candidates with other qualifications will be considered on a case-by-case basis
Language Proficiency:
• Attained at least WPLN level 6 OR • Obtained Grade C6 for GCE O level English OR • Other equivalent qualifications
Work Experience Required:
Mature candidates (≥ 30 years old) with 8 years of relevant working experience
Minimum Age Required:
18