Strategic Brand Building (in PDC in Intelligent Brand Marketing in Specialist Diploma in Creative Strategy & Content with AI)
Training Provider: Temasek Polytechnic
Course Reference: TGS-2026063843
S$402
Original: S$1,341
Save S$939
About This Course
The proposed SDCSC, is strategically designed to address the structural shift and growth trajectory of Singapore's design workforce. A core driver for this Specialist Diploma is the global surge in demand for Generative AI (GenAI) capabilities.
What You'll Learn
This subject introduces the fundamentals of brand strategy and management. Students learn how to position a brand, define its value, and develop coherent brand systems that connect with audiences. Through case studies and hands-on exercises, they explore how brands stay relevant and align with business goals.
Entry Requirements
A Polytechnic Diploma or ITE Technical Diploma / Technical Engineer Diploma / Work-Learn Technical Diploma / Work-Study Diploma or equivalent
OR
A Bachelor’s Degree or equivalent
OR
A Post-Secondary Certificate with at least 3 Years of relevant working experience
Course Details
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