Consumer Psychology and Brand Influence (in PDC in Intelligent Brand Marketing in Specialist Diploma in Creative Strategy & Content with AI)
Training Provider: Temasek Polytechnic
Course Reference: TGS-2026063845
S$402
Original: S$1,341
Save S$939
About This Course
The proposed SDCSC, is strategically designed to address the structural shift and growth trajectory of Singapore's design workforce. A core driver for this Specialist Diploma is the global surge in demand for Generative AI (GenAI) capabilities.
What You'll Learn
This subject explores how consumer behaviour and psychology shape brand interactions. Students examine decision-making patterns, emotional drivers, and behavioural insights to better understand how people relate to brands. The subject bridges marketing strategy with human perception, helping students build more meaningful and persuasive brand experiences.
Entry Requirements
A Polytechnic Diploma or ITE Technical Diploma / Technical Engineer Diploma / Work-Learn Technical Diploma / Work-Study Diploma or equivalent
OR
A Bachelor’s Degree or equivalent
OR
A Post-Secondary Certificate with at least 3 Years of relevant working experience
Course Details
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