Marketing Strategy for the New-Age Enterprise
About This Course
This course redefines marketing as a core driver of business leadership and strategy, moving beyond traditional approaches and offering a contemporary take on marketing in an era of hypercompetition and digital disruption. Learners will master essential marketing principles, frameworks and innovative strategies to lead change in competitive markets. Through real-time trends, case studies and insights from the Asian business landscape, learners will learn to solve real-world marketing challenges and develop impactful strategies. This course is ideal for learners who are new to marketing or experienced professionals seeking to thrive in today’s dynamic marketing environment.
As this micro-credential course is only offered in the FlexiMasters in Business Administration programme, learners are required to enrol into the programme and complete all required courses within this programme.
What You'll Learn
1. Describe the marketing principles, concepts, and frameworks that every business executive, regardless of function and background, will need to develop innovative marketing strategies and lead change in competitive markets.
2. Identify the strategic role of marketing in the firm and explain how the role evolves and needs to be revamped in tandem with revolutionary changes in the business environment.
3. Solve real-world marketing challenges by applying relevant marketing concepts and harnessing the power of digital tools such as Artificial Intelligence (AI) tools for market research and marketing campaign planning.
Entry Requirements
Learners who possess background or qualifications in marketing and/or prior experience in business related fields.
Note: Shortlisting will be conducted.