Specialist Diploma in Digital Marketing & Analytics
About This Course
The Specialist Diploma in Digital Marketing & Analytics (NSDMA) is designed for working professionals and aspiring digital marketers who want to develop applied competencies in digital marketing strategy, content development, analytics, and brand management, with generative artificial intelligence (GenAI) as a core enabler.
The course objectives are:
• Applied Digital Marketing Foundations: Provide a strong foundation in core digital marketing principles, including consumer analysis, content development, campaign execution, brand management, and performance measurement across digital platforms.
• GenAI-Enabled Marketing: Build practical, job-relevant skills by applying GenAI to support marketing research, strategy development, content optimisation, and campaign performance analysis.
• Industry Relevance and Readiness: Equip learners with an applied mindset to leverage on the continuous advancement of tech-enabled and consumer-related trends in Digital Marketing.
What You'll Learn
• Conduct market research using emerging technologies such as GenAI-driven analytics, while ensuring ethical data usage and privacy across digital platforms.
• Develop data-informed digital strategies by leveraging GenAI and machine learning to analyse digital media performance, execute market tests, and optimise goal completions and conversions.
• Create and optimise digital content using generative GenAI and sustainable design principles to enhance engagement and reduce digital waste across platforms.
• Formulate growth strategies through hypothesis testing and predictive analytics, drawing insights from GenAI-powered tools to support sustainable product and brand development.
• Establish public relations and co-branding initiatives that integrate sustainable branding practices and stakeholder engagement strategies to enhance brand reputation and social impact.
• Apply advanced digital marketing competencies through capstone, incorporating GenAI tools and sustainability frameworks from market research to post-campaign analysis.
Entry Requirements
Polytechnic Diploma
• Recognised local Polytechnic Diploma in any discipline
Without any of the relevant academic qualifications:
• At least 3 years of relevant working experience.
Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.