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Post-Diploma Certificate in Digital Marketing Research, Planning & Execution

Name: Post-Diploma Certificate in Digital Marketing Research, Planning & Execution
Price: 5055.00 SGD

Training Provider: SINGAPORE POLYTECHNIC

Course Reference: TGS-2026064207

S$5,055

About This Course

This is a certificate under the Specialist Diploma in Digital Marketing & Analytics.

What You'll Learn

The Certificate in Digital Marketing Research, Planning & Execution provides participants with knowledge and skills in digital consumer behaviour, marketing strategy, and content creation. It covers how consumers engage in digital environments, including the use of emerging technologies and GenAI tools to conduct research and generate insights, while addressing ethical data usage and privacy considerations. Participants will learn to develop digital marketing strategies and plans by defining goals, selecting channels, and setting performance measures, as well as design and produce digital content across platforms using audience insights, performance data, and GenAI-enabled tools.

Entry Requirements

Polytechnic Diploma
• Recognised local Polytechnic Diploma in any discipline

Without any of the relevant academic qualifications:
• At least 3 years of relevant working experience.

Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.