Digital Consumers & Emerging Technologies
Training Provider: SINGAPORE POLYTECHNIC
Course Reference: TGS-2026064208
S$1,517
About This Course
This is a module under the Specialist Diploma in Digital Marketing & Analytics.
What You'll Learn
Digital Consumers & Emerging Technologies equips students to interpret how consumers discover, evaluate and decide in digital environments. Students will use emerging technologies, including GenAI-enabled tools, to conduct basic consumer research and generate insights that guide audience targeting, content direction and engagement choices across platforms. The module also covers responsible data practices, including ethical data usage and privacy considerations.
Entry Requirements
Polytechnic Diploma
• Recognised local Polytechnic Diploma in any discipline
Without any of the relevant academic qualifications:
• At least 3 years of relevant working experience.
Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
Course Details
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