Digital Marketing Strategy & Planning
Training Provider: SINGAPORE POLYTECHNIC
Course Reference: TGS-2026064210
S$1,517
About This Course
This is a module under the Specialist Diploma in Digital Marketing & Analytics.
What You'll Learn
Digital Marketing Strategy & Planning enables students to translate marketing objectives into structured digital plans. Students will learn to define goals, select channels, set success measures, and plan experiments and benchmarks, using data and GenAI-supported insights to inform choices. The module focuses on how strategies are tested and adjusted across owned digital channels to improve results.
Entry Requirements
Polytechnic Diploma
• Recognised local Polytechnic Diploma in any discipline
Without any of the relevant academic qualifications:
• At least 3 years of relevant working experience.
Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
Course Details
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