Post-Diploma Certificate in Digital Marketing Management & Analytics
Training Provider: SINGAPORE POLYTECHNIC
Course Reference: TGS-2026064211
S$5,055
About This Course
This is a certificate under the Specialist Diploma in Digital Marketing & Analytics.
What You'll Learn
The Certificate in Digital Marketing Management & Analytics provides participants with knowledge and skills in managing digital marketing performance, social media branding, and applied marketing execution. It covers tracking and evaluating campaign metrics, diagnosing issues, and recommending improvements using analytics and GenAI-enabled tools. Participants will learn to plan and manage brand presence across social media, including strategy development, reputation management, stakeholder engagement, and social listening. The certificate also includes a capstone project where participants develop and deliver an end-to-end digital marketing solution, integrating insight gathering, strategy, content planning, execution, and evaluation.
Entry Requirements
Polytechnic Diploma
• Recognised local Polytechnic Diploma in any discipline
Without any of the relevant academic qualifications:
• At least 3 years of relevant working experience.
Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
Course Details
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