Digital Marketing Management
Training Provider: SINGAPORE POLYTECHNIC
Course Reference: TGS-2026064212
S$2,022
About This Course
This is a module under the Specialist Diploma in Digital Marketing & Analytics.
What You'll Learn
Digital Marketing Management trains students to run and improve digital marketing activities through structured performance management. Students will learn how to track key metrics, evaluate results against hypotheses, diagnose issues and recommend improvements, using analytics and GenAI-enabled tools to support decision-making. The module emphasises continuous improvement to strengthen campaign effectiveness and brand outcomes.
Entry Requirements
Polytechnic Diploma
• Recognised local Polytechnic Diploma in any discipline
Without any of the relevant academic qualifications:
• At least 3 years of relevant working experience.
Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
Course Details
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