Digital Marketing Competency Capstone

Training Provider: SINGAPORE POLYTECHNIC
Course Reference: TGS-2026064213
S$1,517

About This Course

This is a module under the Specialist Diploma in Digital Marketing & Analytics.

What You'll Learn

Digital Marketing Competency Capstone provides an applied project where students deliver an end-to-end digital marketing solution. Students will complete a full workflow, insight gathering, strategy development, content and execution planning, and evaluation - using data and GenAI-enabled tools where appropriate to justify decisions and report outcomes. The capstone emphasises integration of learning across modules through real-world problem solving.

Entry Requirements

Polytechnic Diploma
• Recognised local Polytechnic Diploma in any discipline

Without any of the relevant academic qualifications:
• At least 3 years of relevant working experience.

Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Course Details

Duration 45 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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