Social Media - Monitoring, Metrics and Analytics
About This Course
This module delves into harvesting essential data from social media platforms, strategies, and campaigns. It also dives into the details of the sources of the numbers, covering topics like social optimised videos, email marketing, eCommerce costings, and website building. These are the assets/places digital marketers need to monitor, analyse and optimise closely.
What You'll Learn
- Adopt an Analytics Framework to measure performance
- Map commonly used analytics tools to relevant applications in social media, advertising and web measurement
- Establish measurement & attribution framework based on marketing objectives & web presence
- Set performance goals based on digital presence and understanding of relevant metrics
- Conduct basic research to establish current state of performance on social media, website & advertising platforms
- Implement success tracking, reporting & optimisation
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on:
- At least 1 year working experience in any industry; and/or
- Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course