Develop and Manage Strategic Plan for a Digital Media Product (Classroom and Synchronous E-Learning)
About This Course
A ‘Business School’ module that operationalises strategy. Participants will be equipped with the tools to help them analyse and understand the business and outcomes that their Digital Media Products are supposed to support; the audiences they need to engage with their Digital Media Products; and the media options available to them.
What You'll Learn
- Develop strategic plan for digital media products by considering the client's needs and situation, critical industry trends, the competitive landscape, the target customer segments and their preferences.
- Determine the viability of entering new markets, and develop adaptation strategies to customise products and services for the markets.
- Plan and conduct marketing and digital research and analysis to uncover market, customer and competitor trends in order to extract useful business insights. This also includes the evaluation of marketing activity effectiveness and development of ways to optimise marketing efforts.
- Define an organisational marketing strategy, consider critical industry trends, customer segments and market developments as well as the communication and implementation of the strategy.
- Develop a sales strategy, plan and targets, consider market potential, industry trends and various internal and external business factors as well as the evaluation and further refinement of the sales strategy.
- Manage the adherence to applicable legislations and compliance standards.
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent.
- Applicants who do not meet the minimum requirements may still apply and will be considered based on:
- At least 1 year working experience in any industry; and/or
- Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course.