Write and Edit Copy for Interactive Media Projects (Classroom and Synchronous E-Learning)
About This Course
In this module, participants will learn to plan and write website content and craft effective copy on social media. In addition, techniques will be shared on conducting interviews for articles, creating story ideas for websites, and writing headlines that engage the audience. It will be conducted in the style of workshops for every session to have tangible results.
What You'll Learn
1. Understanding Writing's Significance Across New Media Platforms
2. Principles of Effective Writing for Websites
3. Effective Content Creation for Facebook, Instagram and Lemon8
4. Grasping TikTok and Xiao Hong Shu, Xiao Hong Shu and Lemon8 Content Style and Format
5. Mastering Scriptwriting for YouTube Videos
6. Exploring Scriptwriting and Content Creation for Podcasts
7. Understanding and Applying UX Principles for New Media
8. Applying Principles and Techniques Across New Media Platforms
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent.
- Applicants who do not meet the minimum requirements may still apply and will be considered based on:
- At least 1 year working experience in any industry; and/or
- Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course.