Manage IP at a Strategic Level (Classroom and Synchronous E-Learning)
About This Course
Innovation and intangible assets are two known aspects driving the global economy. New media innovations cover diverse technology fields, including social media, business models, mobile commerce, metaverse, NFTs, and more. Within the media industry, creators often generate novel ideas and works, and they must be aware of the options available for the protection and commercialisation of their creative works.
This module provides participants with an immersive learning experience through web-based tools to identify interesting global inventions and ideas related to new media and beyond. Using highly engaging and interactive learning activities, participants will gain the skills and knowledge that allow them to generate more effective new ideas; identify the ownership of various Intellectual Property (IP); and options for IP protection, including the use of blockchain technology and monetisation options for their IP.
What You'll Learn
i. Understand role of IP in building value, in the context of a business plan
ii. Understand appropriate legal measures to manage and protect IP where applicable and appropriate
iii. Identify internal policies and processes to provide appropriate level of control, ownership, disclosure, or protection of IP
iv. Define internal policies and processes to manage IP
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above orequivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on:
- At least 1 year working experience in any industry; and/or
- Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course