How to Make a Viral Microdrama in 7 Days
About This Course
Join this intensive one-week crash course to learn how high-impact microdramas and viral short-form is strategically driving content marketing and social media content creation to capture audiences and drive subscriptions. Developed by Republic Polytechnic in collaboration with microdrama industry leader COL Group, this programme equips media professionals with in-demand skills for the rapidly growing short-form content economy, and equipped learners with the skills to use this new medium to tell brand stories, drive content marketing and break into new markets.
Through real-world case studies of globally successful microdramas, participants will learn practical content development frameworks and will also work to produce prototype episodes using AI-powered content creation tools. The programme culminates in an exclusive microcontent pitch event organised by COL, where shortlisted projects may be commissioned by platforms and organisations seeking branded content.
What You'll Learn
- Analyse the use of microdramas as an emerging medium for brand storytelling, digital content creation, management and marketing.
- Apply use of content marketing strategy and branded storytelling framework to conceptualise an original microdrama or serialised microcontent idea.
- Use AI-powered content creation tools to develop microcontent prototypes efficiently.
- Create and pitch a commercially viable microdrama prototype aligned with audience, platform, and branded content objectives.
Entry Requirements
Proficiency in English