Foundational AI Prompting to Enhance Omnichannel Content Creation and Delivery [Classroom Facilitated, Asynchronous E-Learning]
About This Course
Professionals today are expected to produce clear and polished communication content across emails, messages, visuals, short videos, audio snippets and presentation slides - but many may lack the time, confidence or technical skills.
This beginner-friendly AI prompting course provides a practical, hands-on introduction to Generative AI prompting, equipping participants with essential skills to enhance the clarity and quality of of daily communication and content creation tasks effectively and with efficiency.
Participants will be introduced to the foundational concepts of Generative AI - learning how well-structured AI prompts can influence and shape the quality of content outputs. Through case studies and hands on activities, they will learn to apply different prompt types - answering, writing, creating and explaining – as well as practise generating and refining text, visual, video, audio jingles and presentation slide content using powerful yet easy-to-use AI tools such as Designs.ai and Pixlr.
The course also introduces basic ethical considerations and responsible data handling guidelines to ensure that participants use AI tools appropriately and professionally in real work contexts.
By the end of the course, participants will be able to confidently integrate AI prompting into their daily workflows to produce professional and engaging communication content and materials with less effort, achieving stronger consistency and higher overall impact.
What You'll Learn
1. understand how Generative AI works and how prompts influence the clarity and usefulness of AI‑generated workplace content.
2. recognise good basic practices and limitations of AI tools to ensure ethical use of AI and responsible data management in professional settings and workplace communications.
3. use different AI tools to create and edit content optimised for different work objectives and communication delivery platforms.
4. apply foundational prompting techniques to create clear and context‑appropriate content that supports diverse professional workplace communication and content needs with effectiveness and efficiency.
5. integrate AI‑generated multimodal content outputs into coherent, purpose‑driven communication materials (slides, briefs, messages) that support work objectives and effective collaboration.
Entry Requirements
- Basic digital literacy: use email and browse the internet
- Basic reading and writing competency in English
- No prerequisite formal education level, skills and knowledge needed
- Laptop required