Promote Products and Services on Social Media (Classroom and Synchronous E-Learning)
About This Course
This module offers participants knowledge in social media fundamentals, where they will learn how to leverage social media to meet business objectives. Apart from gaining a comprehensive overview of social media, it also teaches participants ways of creating desirable and effective display content for social media.
What You'll Learn
- Understand consumer involvement in the digital landscape and social media
- Understand types of social media platforms and functions
- Develop a content strategy based on target audience information needs
- Use targeted paid media to amplify promotional content
- Consolidate a promotional plan focusing on social media
- Present a social media proposal to stakeholders and decision makers
- Propose a basic reporting framework to evaluate product and service promotions
Entry Requirements
Minimum Age: 18
Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
Applicants who do not meet the minimum requirements may still apply and will be considered based on:
- At least 1 year working experience in any industry; and/or
- Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course