Launching for Impact and Sustaining Success (Part of SCTP)
About This Course
This course offers practical insights and strategies for sustained product growth. You will learn to analyse product lifecycles and apply targeted strategies for each stage. Analyse the critical components of a robust Go-To-Market (GTM) plan and examine how AI tools are fundamentally reshaping GTM approaches. A core focus will be on defining a Minimum Viable Product (MVP), examining its purpose in lean product development to informed decision-making for product success.
What You'll Learn
· Understand the distinct stages of a product's lifecycle. Compare and contrast how digital products evolve differently from traditional products.
· Apply strategies to sustain growth at every stage of a product’s lifecycle.
· Design growth loops by applying the Fogg behavior model.
· Develop a GTM plan including a pricing proposal. Describe how AI tools are reshaping Go-To-Market (GTM) strategies.
· Design a story map and identify the core feature set that can become a Minimum Viable Product (MVP).
Entry Requirements
A background in IT is not necessary but preferable. This course is designed to cater to the intricacies of digital finance. Hence, individuals with a background in these disciplines bring valuable prior knowledge that will enhance their learning experience and understanding of the curriculum.
Applicants will be required to undergo a shortlisting process where they must share their résumé and complete a pre-course assessment. Our instructors and career consultants will review applicants to assess their suitability before deciding whether to shortlist them for the course.