Unlocking User Needs: A Design Thinking Approach to Product Discovery (Part of SCTP)
About This Course
This course equips learners with a robust framework for identifying compelling product opportunities and developing innovative solutions. We will critically analyse various product development team structures, examining the strategic factors that influence their organization, and explore the disruptive impact of Artificial Intelligence on product team topologies. Learners will explore the core principles of Design Thinking, learning to empathize with users to define their true problems. Through practical application of this integrated discovery and design framework, you'll gain the practical experience needed to drive impactful, user-centric innovation.
What You'll Learn
· Have an appreciation of Product Managers as a functional discipline and the skillsets required.
· Critique on different Product Development team structures and the factors when organizing them into a Product Organisation.
· Develop and test ideas for new products by applying Design Thinking and Product Discovery techniques.
· Describe the key considerations when implementing AI-powered features.
· Map out a product’s business model including value proposition to develop a startup Canvas.
Entry Requirements
A background in IT is not necessary but preferable. This course is designed to cater to the intricacies of digital finance. Hence, individuals with a background in these disciplines bring valuable prior knowledge that will enhance their learning experience and understanding of the curriculum.
Applicants will be required to undergo a shortlisting process where they must share their résumé and complete a pre-course assessment. Our instructors and career consultants will review applicants to assess their suitability before deciding whether to shortlist them for the course.