AI for eCommerce
About This Course
AI for eCommerce equips participants with practical skills to use artificial intelligence to create, manage and optimise online retail operations. Learners will explore how AI can support product research, generate compelling product descriptions and visual content, personalise customer experiences, automate routine tasks and improve store performance.
The course covers essential eCommerce functions, including product catalogue management, inventory, payment gateways, shipping options, order fulfilment and search engine optimisation. Participants will apply generative AI to develop marketing content, customer communications, promotional campaigns and personalised product recommendations. They will also learn to use AI-powered chatbots and automation tools to respond to enquiries, support customers and streamline order-related workflows.
Participants will analyse sales trends, customer behaviour and key performance indicators using AI-assisted analytics. These insights will help them identify opportunities, forecast demand and make data-driven decisions to improve conversions and customer retention. Responsible AI practices, including data privacy, content accuracy and human review, are also addressed.
By the end of the course, participants will be able to integrate AI into key eCommerce processes, enhance customer engagement, improve operational efficiency and develop effective strategies for sustainable online business growth.
What You'll Learn
LO1 - Setup and monitor WooCommerce CMS to ensure adherence to guidelines and policies.
LO2 - Edit and curate product website on WooCommerce CMS
LO3 - Maintain product web content on WooCommerce CMS
LO4 - Recommend payment and shipping methods on WooCommerce CMS to improve customer experience.
LO5 - Manage issues related to WooCommerce CMS such as sales, out-of-stock, promotion etc.
LO6 - Manage WooCommerce CMS performance
Course Outline:
Topic 1: AI-Enabled eCommerce Store Setup and Content Management
Topic 2: AI-Assisted Product Catalogue and Web Content Management
Topic 3: Payment, Shipping and Customer Experience Optimisation
Topic 4: AI-Powered Sales, Order and Promotion Management
Topic 5: eCommerce Analytics and Performance Optimisation
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Year Group : 21-65 years old