WSQ Digital Marketing Analytics (Google Analytics)
About This Course
The Digital Marketing Analytics (Google Analytics) course targets digital marketing personnel to develop crucial knowledge and skills to effectively use Google Analytics to measure and analyse the performance of digital marketing campaigns.
It covers different analytics tools and techniques, and trainees will learn how to identify the appropriate tools and techniques to be utilised for different needs, including appraising the business outcomes variables on service and e-commerce websites and forecasting future demand on deployed digital marketing analytic tools.
What You'll Learn
● interpret the types of data required for digital marketing analytics as well as the value and purpose of different kinds of market and digital data
● examine sources of market, competitor, customer and product data, consumer trends and sales tracking systems and technologies
● compare demand forecasting and statistical modelling techniques to analyse market trends and industry developments, and their impact on marketing activities
● deploy analytical tools and methodologies and develop questions to gather data from digital marketing analytics tools
● analyse customer and competitor dynamics through deployed analytics tools
● operate digital marketing analytics tools to monitor marketing and advertising performance, and apply the measurement of return on investment (ROI) to evaluate marketing effectiveness
● examine variables that affect product and/or service demand on your website via the deployed digital marketing analytics tool
● appraise business outcomes variables on service and ecommerce websites and forecast future demand on deployed digital marketing analytic tools
Entry Requirements
● WPLN Level 5
● 1 GCE ‘O’ level or equivalent (≥ 21 years old); OR
● NITEC/Higher NITEC (≥ 21 years old); OR
● Mature candidates (≥ 30 years old with 8 years’ work experience); OR
● Candidates with other qualifications will be considered on a case-by-case basis