(24 hrs) Digital Marketing Analytics (Google Analytics)
About This Course
In today’s fast-evolving digital landscape, data is your most valuable asset for staying competitive. Yet, many professionals and business owners struggle to transform raw data into clear, actionable insights. With the industry-wide shift to Google Analytics 4 (GA4), it is now essential for marketing teams and entrepreneurs to master this powerful platform to drive smarter, more effective business decisions.
Designed specifically for digital marketers and business leaders, this course empowers you to develop the high-level knowledge and practical skills needed to navigate GA4 with confidence.
You will learn to measure and analyse the real-world performance of your digital campaigns, ensuring every marketing dollar works harder for your business.
This course bridges the gap between technical tools and strategic outcomes. You will explore a variety of analytics techniques to appraise business variables for both service-based and e-commerce websites.
Furthermore, you will learn to use advanced analytic tools to forecast future demand, allowing you to anticipate market shifts and consumer needs before your competitors do.
What You'll Learn
1. Analyse diverse digital and market data types, discerning their intrinsic value, and strategically determine requisite data sources, to craft and enhance data-driven marketing strategies using marketing analytics and insights.
2. Assess diverse data sources about market, competitor, customer, and product or service performance, including employing forecasting methods to predict forthcoming market and consumer tendencies.
3. Utilise Google Analytics to gather data for analysis, including extracting strategic insights to enhance digital marketing initiatives.
Entry Requirements
Prerequisites
Language:
• Attained at least WPLN level 6 OR
• Obtained Grade C6 for GCE O level English OR
• Other equivalent qualifications
Academic:
• Obtained at least a pass or C6 at GCE O Level in at least 3 subjects OR
• Candidates with other qualifications will be considered on a case-by-case basis OR
• Mature candidates (≥ 30 years old) with 8 years of relevant working experience