(24 hrs) Copywriting & Contents Writing
About This Course
This course builds the foundational skills in content planning, copywriting, and digital storytelling that every marketer needs. You will learn to develop buyer personas, map the customer journey, and write persuasive copy across blogs, social media, email, and ads.
Beyond writing techniques, the course covers content strategy: creating digital storyboards, building content calendars, determining posting frequency, selecting distribution channels, and setting KPIs to measure performance.
By the end of this course, you will be equipped to plan, write, and manage a complete content strategy from ideation through to execution guidelines — providing the strategic foundation that more advanced modules, including AI-assisted marketing, build upon.
What You'll Learn
1. Apply the principles of digital storytelling to conceptualise and create content ideas that effectively meet marketing objectives, engaging audiences and driving desired actions in the online landscape.
2. Create a digital storyboard as an integral component of a content strategy plan, including applying multichannel content strategies that adhere to the parameters of delivering content for marketing purposes, incorporate the essential features of marketing content, and employ various modes of content delivery to achieve marketing objectives
Entry Requirements
Prerequisites
Language:
• Attained at least WPLN level 6 OR
• Obtained Grade C6 for GCE O level English OR
• Other equivalent qualifications
Academic:
• Obtained at least a pass or C6 at GCE O Level in at least 3 subjects OR
• Candidates with other qualifications will be considered on a case-by-case basis OR
• Mature candidates (≥ 30 years old) with 8 years of relevant working experience