Strategic Social Media Content & Brand Development
About This Course
This course equips learners with the skills to develop and execute effective social media strategies on Meta platforms (Facebook & Instagram). Learners will manage organic content creation and paid advertising campaigns, understand audience targeting, measure performance, and evaluate the impact of media strategies to enhance brand presence, engagement, and business outcomes.
What You'll Learn
• LO1. Develop a social media strategy aligned to business objectives
• LO2. Design organic and paid content assets tailored for target audiences
• LO3. Implement paid social media campaigns using platform-specific tools (e.g., Meta Ads
• LO4. Evaluate multi-channel social media performance against established KPIs
• LO5. Propose data-driven optimizations to enhance future campaign effectiveness
Entry Requirements
The learner should possess:
- Ability to use the basic functions of a computer well
- Ability to read, listen, speak and write in English at a level equivalent to Workplace Literacy
Level 5
- At least 1 GCE 'N' Level Pass
- At least 1 year of working experience in any field
*Learners who do not meet the education requirements but have at least 3 years of relevant
work experience can be accepted on a case-by-case basis subject to approval by the
Management Representative.