Your eCommerce Launchpad: Build, Grow and Optimise Your Online Business
About This Course
Do you want to start an online business but do not know where or how to begin? Have you tried eCommerce before with results that were not entirely satisfactory?
This course is specially created to provide participants with a practical launchpad into the booming and ever-evolving world of eCommerce. You will gain an understanding of both the Singapore and Global eCommerce landscapes that gives you a sharp good insight to the vast digital commerce opportunities and possibilities, acquire the knowledge and skills to discern the optimal approach you might want to take, as well as understanding the challenges that will help you to be better prepared.
Participants will get insights to one of the most critical elements of venturing into eCommerce – exploring potential product sourcing and ideas - where you will learn the techniques of validating a product or niche idea using basic research methods and setting up a starter store on a mainstream commerce platform such as Shopee, TikTok Shop, Lazada or Carousell. Participants will also acquire the knowledge of how to develop targeted customer acquisition and engagement campaign strategies - and learn the skills to execute campaign activities. Importantly, you will develop and take away a practical action plan with measurable KPIs that gives you the competency to implement and support application of continual optimisation techniques to your newfound digital business.
Whether you are a complete beginner or someone who has tested the eCommerce waters, this course is structured to provide you with a step-by-step guide aimed at helping you progress towards greater success in your eCommerce aspirations and ventures.
What You'll Learn
1. understand the Singapore and global e-commerce landscapes sufficiently to support selection of a suitable business model.
2. validate a product or niche idea for targeted markets using basic research methods.
3. set up a functional starter eCommerce store on a mainstream eCommerce platform.
4. develop customer acquisition and engagement strategies that support campaign planning and development.
5. build an action plan with campaign activities and measurable KPIs to launch an eCommerce store.
Entry Requirements
- Basic digital literacy: Use email and browse the internet.
- Basic reading and writing in English.
- No prerequisite formal education level, skills and knowledge needed.
- Laptop or Mobile Phone or Tablet is required for the course.