(32 hrs) AI-Driven Sales & Marketing: Boosting Engagement & Conversions (Part of SCTP)
About This Course
In a business landscape defined by rapid automation and shifting buyer behaviors, staying relevant requires more than just knowing how to use AI tools - it requires a fundamental shift in strategy.
This masterclass is engineered for sales and marketing professionals who want to transition from manual execution to becoming "Revenue Architects." You will move beyond basic prompting to master sophisticated, end-to-end workflows that harmonize demand generation with high-velocity sales conversion.
The curriculum focuses on the "Marketing Multiplier" effect, teaching you how to scale regional growth across ASEAN while protecting profit margins in high-cost environments. From engineering "Answer Engine" visibility to deploying precision Account-Based Marketing (ABM) strategies, you will gain the technical authority to lead your organization through the commercial frontier.
This is a high-impact, hands-on journey designed for immediate ROI. You won’t just learn theory; you will build a Personalized Revenue Blueprint, auditing real-world datasets and designing automated systems that reduce "friction-to-close."
By the end of the program, you will possess a data-backed roadmap to automate repetitive tasks, shorten sales cycles, and drive predictable growth for your brand.
What You'll Learn
- Design high-fidelity, structured AI workflows that transition from basic prompting to professional-grade output and brand consistency.
- Implement the "Marketing Multiplier" effect to accelerate multi-channel content production and regional ASEAN expansion without increasing headcount.
- Leverage AI-driven intelligence to identify high-value accounts, shorten B2B sales cycles, and eliminate friction within the buyer journey.
- Harness predictive data analytics to isolate revenue leaks, protect profit margins, and deliver high-impact executive reporting.
- Establish robust frameworks for brand safety, ESG compliance, and responsible AI leadership to navigate the modern commercial frontier.
Entry Requirements
Prerequisites
- Experience with marketing and sales: Minimal one year of work experience with knowledge of marketing and sales
Language:
- Attained at least WPLN level 6 OR
- Obtained Grade C6 for GCE O level English OR
- Other equivalent qualifications
Academic:
- Obtained at least a pass or C6 at GCE O Level in at least 3 subjects OR
- Candidates with other qualifications will be considered on a case-by-case basis OR
- Mature candidates (≥ 30 years old) with 8 years of relevant working experience