(16 hrs) TikTok Marketing (Part of SCTP)
About This Course
TikTok has rapidly become a key platform in the digital marketing landscape, offering marketers a fresh and dynamic way to connect with audiences through short-form videos, livestreams, and various interactive features. This 2-day programme provides participants with a structured, hands-on approach to understanding and applying TikTok marketing strategies tailored to the Singapore context.
Participants will explore the platform’s core functions, user behaviour, and content formats, gaining practical insights into how TikTok differs from traditional social media channels. The course includes guided walkthroughs, scenario-based exercises, and applied learning activities to help learners build confidence in content creation, video editing, campaign planning, and performance tracking.
You will also be introduced to the TikTok Shop ecosystem, including affiliate tools, product listings, and campaign launch processes. The programme emphasises practical application, offering opportunities to experiment with TikTok’s creative tools and analytics to refine marketing strategies.
By the end of the course, participants will be equipped to design and execute TikTok video campaigns that are relevant, engaging, and aligned with business goals, while developing a strong foundation in platform capabilities and user-centric marketing approaches.
What You'll Learn
1. Distinguish user demographics and content trends to tailor marketing strategies effectively.
2. Develop creative strategies and engaging content using TikTok
3. Administer the planning and execution of TikTok marketing campaigns that align with market requirements and user behaviour.
4. Analyse the performance data in the TikTok campaign.
5. Recommend possible design solutions to optimise the TikTok campaign.
Entry Requirements
Prerequisites
Language:
• Attained at least WPLN level 6 OR
• Obtained Grade C6 for GCE O level English OR
• Other equivalent qualifications
Academic:
• Obtained at least a pass or C6 at GCE O Level in at least 3 subjects OR
• Candidates with other qualifications will be considered on a case-by-case basis OR
• Mature candidates (≥ 30 years old) with 8 years of relevant working experience