(24 hrs) Google Ads (Part of SCTP)
About This Course
Google Ads remains one of the most effective ways for businesses in Singapore to reach high-intent customers at the exact moment they are searching for solutions. Whether the goal is generating leads, increasing sales, or improving online visibility, Google Ads offers measurable, scalable results when used correctly.
This 3-Day WSQ Google Ads course gives you a complete, hands-on understanding of how to plan, build, and optimise campaigns that perform. This will include exploring the new AI-powered campaigns to understand the recent developments in Google Ads.
You will learn how to choose the right campaign types, conduct keyword and audience research, structure campaigns effectively, and use bidding and budgeting strategies to improve results.
The course also covers performance analysis, Quality Score, and practical optimisation techniques. Through guided exercises and a project-based assessment, you will gain the confidence and skills to run Google Ads campaigns that deliver real business outcomes.
What You'll Learn
1. Examine the integration of the Google Ads platform within a comprehensive marketing strategy.
2. Develop a thorough comprehension of the foundational principles and processes of the Google Ads platform.
3. Master the intricacies of Google Ads campaign setup by progressing through each crucial stage to define clear campaign objectives, employ effective bidding strategies, target audiences, conduct strategic keyword research, craft compelling ad copy, explore diverse ad formats, and skillfully manage budgets.
4. Develop proficiency in Google Ads by selecting and interpreting relevant metrics to gauge campaign success, including analysing Return on Investment (ROI), reviewing and understanding various attribution models, scrutinising conversion paths, and customising reports to evaluate advertising performance comprehensively.
5. Evaluate a Google ads campaign to ensure the activity effectively reaches target markets, aligns with performance measures, and is optimised based on testing, ad relevance, and targeting.
Entry Requirements
Prerequisites
Language:
• Attained at least WPLN level 6 OR
• Obtained Grade C6 for GCE O level English OR
• Other equivalent qualifications
Academic:
• Obtained at least a pass or C6 at GCE O Level in at least 3 subjects OR
• Candidates with other qualifications will be considered on a case-by-case basis OR
• Mature candidates (≥ 30 years old) with 8 years of relevant working experience