(24 hrs) Facebook & Instagram Marketing (Part of SCTP)
About This Course
The Facebook & Instagram Markhttps://www.gov.sg/eting course builds applied skills in planning, implementing, and evaluating Facebook and Instagram marketing using Meta’s current tools, data features, and AI-assisted automation.
Participants will study platform trends, organic content strategies, and audience behaviour, using these insights to construct an integrated Meta marketing plan.
The course provides structured practice with Page Insights, Meta Business Suite, Ads Manager, and Meta’s Advantage+ automation tools.
You will use AI-driven functions, such as automated optimisation and AI-assisted audience selection, to design campaigns, refine creative assets, and analyse performance against defined KPIs.
Crisis-communication workflows and brand-equity considerations are included to support effective management of customer feedback and online issues on Meta platforms.
Through guided exercises and a practical project, you will develop the capability to:
• Align platform selection with audience, content, and campaign objectives.
• Develop and execute a Meta advertising plan supported by AI-assisted tools.
• Optimise campaigns using data, automation, and creative refinement.
• Apply crisis-management protocols to ensure consistent and timely responses.
What You'll Learn
1. Utilise media platforms for marketing and media management while aligning platform selection with audience, content, goals, and resources to enhance social media strategy effectiveness.
2. Create a comprehensive marketing plan that involves developing and facilitating the content and integration of media platforms for Meta, including defining the activities, timeline targets, and responsibilities.
3. Demonstrate proficiency in refining the advertising strategy, optimising ad creatives, and making data-driven decisions for improved campaign results and return on investment.
4. Develop crisis communication skills to effectively manage and resolve conflicts and complaints in Meta Ads campaigns
Entry Requirements
Prerequisites
Language:
• Attained at least WPLN level 6 OR
• Obtained Grade C6 for GCE O level English OR
• Other equivalent qualifications
Academic:
• Obtained at least a pass or C6 at GCE O Level in at least 3 subjects OR
• Candidates with other qualifications will be considered on a case-by-case basis OR
• Mature candidates (≥ 30 years old) with 8 years of relevant working experience