(16 hrs) Social Media Marketing (Part of SCTP)
About This Course
In today's hyper-connected society, platforms like Facebook, Instagram, and TikTok are deeply integrated into our daily social lives. For brands, this presents an unprecedented opportunity to turn digital interactions into business growth.
The Social Media Marketing course is designed for professionals to master the practical skills and strategic knowledge needed to navigate this fast-evolving landscape.
Through five comprehensive learning units, participants will progress from understanding core platform features to mastering a professional 6-Step Social Media Marketing Framework.
By the end of this training, participants will leave with a ready-to-implement social media strategy and the analytical proficiency to demonstrate its success in a competitive market.
What You'll Learn
1. Choose the appropriate combination of social media channels for a company to interact with distinctly identified audiences in order to attain specific marketing goals.
2. Develop an all-encompassing social media plan that includes crafting a
customer profile and aligning social media marketing aims with client
objectives.
3. Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
4. Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
5. Categorise and identify the severity of complaints, including responding to different types of complaints.
Entry Requirements
Prerequisites
Language:
• Attained at least WPLN level 6 OR
• Obtained Grade C6 for GCE O level English OR
• Other equivalent qualifications
Academic:
• Obtained at least a pass or C6 at GCE O Level in at least 3 subjects OR
• Candidates with other qualifications will be considered on a case-by-case basis OR
• Mature candidates (≥ 30 years old) with 8 years of relevant working experience