Digital Marketing (Classroom and Synchronous E-Learning)
About This Course
This 3-day course provides participants with a strategic and practical understanding of digital marketing from foundational concepts to real-world application. The course covers key channels and tactics in digital marketing and AI in marketing. Participants will explore how AI tools and understand how automation is transforming content creation, campaign optimisation, and audience engagement.
Designed for working professionals and entrepreneurs, the course delivers hands-on insights, frameworks, and current best practices to help learners apply digital strategies in their respective fields effectively.
What You'll Learn
• Identify and select appropriate digital marketing channels to align with specific business objectives
• Develop a strategic digital marketing plan that integrates content, social media, and performance metrics
• Understand current trends and case studies from real campaigns and business applications
• Understand how AI is shaping the future of marketing, including tools for content creation, ad targeting, customer segmentation, and campaign automation
• Explore AI tools to improve marketing productivity and personalise customer experiences
Entry Requirements
- Minimum Age: 18
- Minimum 1 year of work experience in any industry, as reflected in a CV, LinkedIn profile, or furnish your job designation through your sponsoring company.