Empathetic Design through Colour Concept Application
About This Course
This 1-day course equips visual creators and digital marketers with the practical skills to intentionally use colour to drive consumer action and engagement. Moving away from purely high-level abstract theories or subjective guesswork, this course focuses entirely on the tactical application of colour psychology, cultural palettes, and digital colour-matching tools. Participants will walk away with a reproducible, step-by-step workflow for (1) selecting high-converting colour combinations, (2) justifying their visual choices using clear customer-centric logic, and (3) verifying that their final design assets meet essential digital accessibility and contrast safety standards.
What You'll Learn
LO1: Employ emotional and cultural colour relationships to match user preferences toward specific products and services
LO2: Use digital colour matching tools to build asset palettes that establish the desired emotional tone of design work
LO3: Verify colour choices against organisational branding templates and digital accessibility safety guidelines to ensure user readability
Entry Requirements
- Workplace Literacy (WPL) Level 5
- Minimum 2 GCE 'O' Level passes, including English
- At least 1 year working experience in any sector