AI Consumer Behaviour and Decision Making (Part of SCTP)
About This Course
This course introduces participants to how artificial intelligence is reshaping consumer discovery, evaluation and decision-making across digital environments. As AI assistants, social platforms and marketplaces increasingly mediate information and recommendations, marketers must understand how consumer behaviour evolves in AI-influenced contexts.
Participants will examine zero-click discovery patterns, emotional and cognitive drivers, and cultural factors relevant to Asia. Through applied exercises, participants will learn to analyse AI-mediated consumer journeys and identify where brands gain or lose visibility, trust and consideration.
What You'll Learn
• Analyse AI-mediated consumer discovery and decision-making processes
• Identify behavioural, emotional and cultural drivers influencing AI-influenced journeys
• Map zero-click consumer pathways across AI, social and marketplace platforms
• Apply AI tools to diagnose consumer motivations and decision gaps
• Translate consumer insights into strategic marketing considerations
• Learning Activities and Applied Diagnostics
• AI fluency diagnostic covering prompting, tool handling and reasoning application
Entry Requirements
This course is suitable for professionals and transitioning professionals involved in marketing, digital, e-commerce, communications or related business functions who wish to understand how AI is reshaping consumer behaviour and decision-making.