Capstone: AI-Driven Marketing Strategy and ROI Planning (Part of SCTP)
About This Course
This capstone course enables participants to synthesise learning from all preceding modules into a coherent, AI-driven marketing strategy aligned with business and ROI considerations. Participants will apply AI-enabled consumer insights, brand interpretation principles, trust systems and activation planning to a real or simulated organisational context.
Through guided workshops and coaching sessions, participants will develop an integrated marketing strategy that demonstrates how AI can be used responsibly and effectively to improve visibility, trust, decision-making and performance. The capstone emphasises practical application, measurement logic and readiness for real-world implementation.
What You'll Learn
• Integrate AI-enabled insights into a coherent marketing strategy
• Apply structured approaches to improve brand clarity, trust and visibility
• Design an AI-driven activation plan aligned to business objectives
• Incorporate measurement and ROI considerations into marketing planning
• Present a practical, implementable strategy suitable for organisational adoption
Entry Requirements
This course is suitable for participants who have completed the preceding modules and wish to consolidate their learning into a practical, AI-driven marketing strategy with clear business and ROI considerations.