Foundations of Strategic Fundraising and Donor Engagement
About This Course
This is an introductory course designed for participants seeking to enhance their knowledge and practice of fundraising and donor engagement.
This one-day course provides an overview of the latest trends in philanthropy and giving, practical insights into fundraising strategies, donor engagement, and grant applications for non-profit and social impact programmes. Participants will examine the core principles of fundraising, including donor motivations, relationship building, storytelling, and the design of effective appeals.
By the end of the course, participants will be able to outline a simple fundraising plan, identify suitable engagement approaches for different donor groups, and apply structured thinking to the development of sustainable fundraising initiatives.
What You'll Learn
At the end of this course, participants should be able to:
● Demonstrate understanding of the basic principles of fundraising strategies.
● Analyse how economic, cultural, and political factors shaped the philanthropy landscape in Singapore.
● Assess the different engagement strategies for different donor groups.
B. Key Skills (Practical Component)
At the end of this course, participants should be able to:
● Discuss the critical factors of effective storytelling and relationship building.
● Critically examine the effectiveness and limitations of fundraising appeals and campaigns.
● Construct strategies for an effective fundraising plan in Singapore.
Entry Requirements
Participants must have a Diploma in any area of study