Gen AI Branding and Marketing Mastery (Classroom, Synchronous e-learning & Asynchronous e-learning)
About This Course
This course equips learner with the practical skills to plan, produce, and present a complete AI-powered marketing campaign. Using Generative Artificial Intelligence (AI) tools across text, image and video formats, each learner builds their own marketing campaign for a real or hypothetical company across four weeks, covering brand strategy, visual identity, company and product content, and a final launch advertisement.
The course is structured around a single individual project, with peer feedback and group online sharing sessions built in throughout. The course concludes with a final showcase where each learner presents their complete campaign. It will cover three production phases:
1. Brand and Strategy: AI-assisted brand identity development, tone of voice, and campaign concept using text-based generative AI tools.
2. Visual Production: AI image and video generation for marketing assets, product content, and campaign visuals.
3. Campaign Launch: Bringing all elements together into a presentation-ready launch advertisement and complete campaign portfolio.
The key features of the programme include:-
Portfolio Deliverable: Every learner leaves with a fully produced, individually owned AI-powered marketing campaign.
Red-Thread Methodology: Every tool introduced is applied directly to each learner's own project throughout the course.
Structured Peer Review: Group sharing and feedback sessions are built into the workflow from start to finish.
By the end of the course, learners would have built a complete, AI-powered marketing campaign they can present, publish, or pitch.
What You'll Learn
1. Artificial Intelligence (AI) Landscape & Tool Orientation: Explain the current AI landscape and identify key generative AI tools relevant to marketing and content creation.
2. Prompt Engineering & Research: Apply prompt engineering techniques to produce effective AI outputs and conduct AI-assisted market and competitor research.
3. Brand Strategy Development: Develop a brand identity including name, positioning statement, tone of voice and brand strategy.
4. Visual Identity Creation: Create visual brand assets including logo, colour palette, typography and brand book using AI image generation tools.
5. Content & Copy Production: Produce marketing copy and content including company profiles, product descriptions, social media copy and web collateral.
6. Campaign Production & Presentation: Build and present a complete launch campaign including advertisements in image, video and copy formats, and a written campaign brief.
Entry Requirements
Basic digital literacy and understanding of marketing concepts. Applicable to all businesses, freelancers, and content creators.