e-Commerce Livestreaming (Classroom, Synchronous e-learning & Asynchronous e-learning)
About This Course
Transform your organisation’s digital strategy with this premium, end-to-end curriculum designed for entrepreneurs, marketing teams, and corporate strategists. This program equips your business with the technical and commercial skills required to launch, host, and scale live shopping operations across Southeast Asia’s dominant platforms: TikTok Shop, Shopee Live, and Lazada Live.
Moving far beyond basic presentation, learners master a 360-degree operational ecosystem:
1. Technical Production: Professional vertical Open Broadcaster Software (OBS) setups, multi-camera configurations, and studio lighting.
2. Live Operations: Real-time chat moderation, storefront trust-building, and compliance filtering.
3. Growth Acceleration: Strategic paid stream boosting and real-time conversion optimisation.
Key Advantages
1. Simulated Studio Training: Pressure-test strategies in a risk-free environment.
2. Expert Coaching: Weekly personalised guidance from industry practitioners.
Turn casual viewers into loyal customers with scalable frameworks designed to immediate capture the content-commerce market.
What You'll Learn
1. Strategic Foundation: Explain the role of livestream commerce in digital marketing and comparing platform dynamics (TikTok Shop, Shopee Live, Lazada Live) regarding audience behaviour and seller use cases.
2. Campaign Development: Create a complete livestream concept with defined sales objectives, target audiences, product positioning, and platform rationale.
3. Content & Scripting: Write engaging livestream scripts, product talking points, attention-grabbing hooks, and clear calls-to-action, alongside pre- and post-live content assets.
4. On-Camera Hosting: Demonstrate live presentation skills, including product features, pacing, audience engagement, handling objections, and addressing viewer comments in real time.
5. Technical & Team Operations: Manage basic production (lighting, audio, framing, set design) and planning workflows that cover team roles, inventory coordination, and moderation rules.
6. Safety & Performance Evaluation: Apply trust-building safety practices (comment filters, store optimisation) and analyse performance metrics like viewer retention, click-through rates, and conversions.
Entry Requirements
Basic digital literacy and understanding of marketing concepts. Applicable to all businesses, freelancers, and content creators.