Video Content for Digital Platforms

About This Course

This course equips learners with practical skills to generate creative video concepts, apply film-making principles, and plan and execute a simple video production from idea to storyboard. Learners will develop competencies in design concept generation, storyboarding, production operation, and visual storytelling to create effective video content for different purposes and audiences.
The course addresses the increasing need for individuals and organisations to produce engaging video content for communication, marketing, branding, social media, and digital storytelling. Learners will learn how to identify the purpose and audience of a video, generate suitable concepts, organise a production process, and translate ideas into a storyboard and filming plan. They will also gain practical experience in applying camera techniques, shot composition, filming, and basic editing to produce a final video.
The course is highly relevant across industries, as organisations increasingly rely on video content to engage customers, promote products and services, support internal communications, and strengthen brand presence. These skills are valuable in sectors such as media, marketing, retail, hospitality, events, communications, and business services. Learners who complete this course will be better equipped to contribute to content creation and digital communication efforts within their organisation, improve their employability, and support job enhancement opportunities in areas such as content creation, social media, marketing, communications, and videography.