Live Selling and Social Commerce
About This Course
This module equips retail professionals, brand owners and content creators to establish and scale a high-performing social commerce operation across TikTok Shop, Shopee Live. Participants formulate, execute and evaluate social media marketing strategic plans, applying AI applications and automated process design to build efficient, scalable selling workflows, with automation system maintenance principles embedded to sustain ongoing platform performance. Data strategy, data governance, data design and business data analysis capabilities are developed throughout, supported by analytics and computational modelling to interpret performance data and model audience behaviour. Text analytics and processing are applied to measure content impact, and user experience design principles are used to optimise every buyer interaction and drive informed commercial decisions.
What You'll Learn
2. Apply social commerce platform tools — including Shop, LIVE selling, Ads Manager and Creator Marketplace — using automated process design and automation logistics design to set up a scalable end-to-end selling presence.
3. Apply platform community guidelines, data governance obligations and merchant requirements to evaluate content, listings and operational decisions for compliance.
4. Use analytics and computational modelling and user experience design principles to define a target audience and plan advertising campaigns and influencer partnerships using AI applications.
5. Set up and manage a Seller Center storefront and promotional campaigns — applying business data analysis, automation logistics design and data design principles to configure operations within budget and policy constraints.
6. Interpret performance dashboards using text analytics and processing and analytics and computational modelling to generate actionable insights and manage the Affiliate Program to expand sales reach.
Entry Requirements
16 YEARS OLD
English Requirements: - Possess A Minimum Credit In English At GCE “N” Level Or Its Equivalent.
- ES WSQ Workplace Literacy And Numeracy (WPLN) Level 4 And Above
- Pass Tembusu's English Test.
Singaporean / Singapore PR: - Possess At Least 3 GCE 'N' Level Credits Including English And Mathematics Or
International: - IELTS score 4.5 or TOEFL iBT score 32.
- High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics.
LEARNERS ARE REQUIRED TO HAVE BASIC COMPUTING SKILLS, I.E., TURN ON THE LAPTOP, USE THE MOUSE, DRAG AND DROP FILES, USE ONLINE SEARCH ENGINE FOR RESEARCH, AND BE A COMPETENT USER OF MICROSOFT OFFICE.