Practical Live Commerce: Sales Closure with Effective Media Strategy and Customer Acquisition Management
About This Course
In this highly practical 8-hour program, participants move beyond theory to master the art of real-time digital sales and Sales Closure. The course focuses on the hands-on execution of Media Strategy Development, where learners utilize tech-assisted tools to execute and evaluate media plans across platform-agnostic channels. Through intensive live-selling simulations, participants will actively apply Customer Acquisition Management techniques to attract new leads and practice real-time engagement to foster customer relationships. The curriculum is designed to bridge the gap between Media Strategy Development and final Sales Closure, culminating in a reflective assessment where learners critique their own live-selling performance to ensure continuous improvement in their overall Customer Acquisition Management.
What You'll Learn
LO1. Apply Media Strategy Development techniques using tech-assisted tools to enhance visual engagement during live streams
LO2. Formulate "hooks" and interactive scripts as part of Customer Acquisition Management to attract new leads
LO3. Demonstrate effective Sales Closure techniques during a live-selling segment to convert engaged viewers into customers
LO4. Evaluate the impact of Media Strategy Development using real-time data to optimize Customer Acquisition Management
Entry Requirements
- Minimum Secondary Two education
- Minimum Workplace Literacy and Numeracy
(WPLN) Level 5 in Reading, Listening, Speaking and Writing
- Basic computer and internet skills, and social media app skills using mobile phone
- At least 3 months of customer-facing work experience in retail, sales, marketing, or communications roles in any sector.